When it comes to social media, it can be a bit of a mind-field to business owners, as it is ever evolving and difficult to keep up with. With so many continuous updates, how can one truly be on top of it? AIM Studio Agency, has a unique key within its courses, that empowers women (and men) in business to take the lead on their own social media channels, and become experts to help their businesses thrive.
Media Productions MasterClass facilitator, Dionne Jie Sam Foek - AIM Studio Agency (R) and #womenentrepreneurs Chandra Delaney (M) - Health/Beauty Business and Cindy Clark (L) - Tax Lawyer.
Such as how videos focus on transitions and catchphrases, and how to best utilize them – the masterclass helps those who are struggling in these areas to think outside of the box, and to turn any raw and natural material into relevant content that would bring significant returns.
With eight modules to the course: ‘AIM Studio Agency Media Production MasterClass’ covers defining business dreams to how to build aesthetics, branding and content creation!
ENTREPRENEURS NEED TO BE SOCIAL MEDIA EXPERTS
Behind every successful entrepreneur, there's quite some multi-tasking going on until they are able to hire assistance. Social media is a huge part of exhibiting yourself and your product, so every entrepreneur has most likely begun their socials themselves first before handing it over to a social media manager / agency.
Even though it is important to have a strong balance between work and your personal life, one should not disconnect from social media completely. One must be able to understand the trends happening and have new suggestions for your team. Plus, for personal branding profiles, the entrepreneur as a person has to be the main character, remaining authentic and true to their beliefs.
Having a social media presence online will raise awareness, widen your industry knowledge, create a sense of community, showcase your latest work, sell your services/products, and show your true, real authentic self. People no longer buy products. People buy into people and their stories.
WHO ARE THE COURSES FOR?
The ‘AIM Studio Agency Media Production MasterClass’ is made for those looking to understand and grow their presence on social media. We invite social media managers, content creators and business owners to learn how to have a successful feed online from color tones, branding, strategy, and how to do sustainable marketing, which is launched through our entire online suite. It is a high impact - eight module course. If you stay on course with all your homework and assignments you get to complete the eight modules within the assigned time frame. As the slogan says: "Enter as a Beginner, Finish with the skillset of a Pro, to Tap into Mastery!”
FIVE TOP TIPS TO KEEP THE ACCOUNT AUTHENTIC AND NOT JUST SELLING SOMETHING ALL THE TIME?
We teach a simple yet powerful strategy:
1. Educate – provide value, think about your ingredients, introduce your staff, how is your product made and why is it so amazing?
2. Inspire – entertainment is growing on all social platforms, if you can make someone feel good and even better, laugh then you are on to something. Allow your audience to connect with you through inspiring content that allows them to feel welcomed and safe in your environment. It's a little like inviting someone into your home, you don't want them to feel overwhelmed.
3. Create – make sure you are staying consistent with texts, fonts and are creating content that has 'viral potential'. You want to know all the latest audios and current trends to have more of a chance to be seen by a wider audience.
4. Collaborate – don't forget to work with others! This can be done via influencer marketing, working with friends, family, your partner, and your clients. People love to see real results from real people, more than studio-shot perfect pictures.
5. Promote – of course, you are here to sell! So don't forget to have a good sales strategy in place alongside all of the beautiful content. You can promote yourself via client testimonials, showcasing your products, and services in fun ways whether that's speaking on a reel or TikTok, doing LIVES or sharing a carousel of studio photos.
WHAT DO YOU THINK IS THE FUTURE FOR SOCIAL MEDIA?
The future is all about community. It is going to be more interactive than ever. We are already finding more ways to work remotely, speak online and even host events online. The community will stay strong online but also, in real life. Physical events and communities within their niches joining together.
Celebrating our eight module trajectory of hard work - We did it 🎉🎉🎉
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